How to promote an online auction
Short, practical guides for the part of an auction that happens before the first bid: telling people it exists, telling them when it closes, and reminding them at the end. Written for sellers who run their own online auction, whatever it sells.
How to promote an online auction
A timeline for promoting an online auction: what to say four weeks out, on viewing days, in the last 48 hours and the morning after, and which lots to lead with.
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How to post auction lots on Facebook, Instagram and WhatsApp
Posting auction lots on Facebook, Instagram and WhatsApp: image shapes that keep the photo whole, captions, stories, timing, and the platform rules to check first.
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How to show your online auction on your own website
Live auction lots on the website you have: one line of code, where to paste it in Wix, Squarespace, Jimdo, Webflow and Shopify, and a live image for the rest.
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The guides are written to stand on their own. Each names the free promotion kit on this site once, in one box, and says what it produces rather than what it will bring. Platform rules and consent law differ by country and change; where a guide touches them it says what to check, not what applies to you.